Practical Marketing Applications with GenAI

Übersicht

Learn how to harness advanced AI features, master effective prompting techniques, and build custom marketing AI solutions for your campaigns.

Lehrplan

• Unit 1: Deep Research Tools and How They Work
• Unit 2: Interactive AI Canvases
• Unit 3: From Data to Display
• Unit 4: Iterative Prompting for Marketing
• Unit 5: Prompt Chaining Explained
• Unit 6: Crafting Complex Prompts
• Unit 7: Building Your Own Custom Marketing AI
• Unit 8: Writing Effective System Prompts
• Unit 9: Blueprint for a Bot
• Unit 10: Direct Generation in Marketing
• Unit 11: GenAI in Marketing: Strenghts and Weaknesses
• Unit 12: GenAI in Marketing Practice

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Fachgebiete

Computer Science