Digital Marketing with AI

Übersicht

This course unlocks the power of Artificial Intelligence for modern digital marketing, teaching you the invaluable techniques used by leading brands. Upon completion, you will be able to apply generative AI tools like ChatGPT, Gemini, and Copilot to develop data-driven content strategies, create engaging social media posts, and optimize your website for search engines.

You will master the art of prompt engineering and learn to build reusable workflows that streamline your everyday marketing tasks, from content creation to competitive analysis. By enrolling, you will gain a significant competitive edge, transforming your approach to marketing challenges.

This course empowers you to move beyond theory and master practical skills in hyper-personalization, customer journey mapping, and automated email marketing. What makes this program unique is its hands-on approach; you won’t just learn about AI, you’ll build real assets, analyze case studies from companies like Netflix and Coca-Cola, and generate your own creative content.

If you are a beginner looking to get on track with the latest industry trends, this course provides a structured treasure trove of practical techniques to serve as your guide.

Lehrplan

• Introduction to AI in Digital Marketing
Learn the fundamentals of artificial intelligence in marketing, explore key generative AI tools, and discover how to build reusable prompt workflows for everyday marketing tasks.
• AI-Powered Content Strategy & Creation
Explore how AI tools can help marketers develop content strategies, generate content calendars, analyze competitors, and produce engaging brand-aligned content across platforms.
• Advanced Content Generation & SEO with AI
Discover how to use AI to create long-form content, optimize websites for SEO, and repurpose content efficiently across multiple digital channels.
• Hyper-Personalization & Customer Journey
Understand how AI enables advanced customer segmentation, predictive analytics, and personalized marketing experiences throughout the customer journey.
• AI in Email Marketing & Advertising
Learn how AI can enhance email marketing and advertising performance by optimizing messaging, improving engagement, and generating high-performing campaign content.
• The Creative Power of AI in Marketing
Explore how AI-powered tools can generate images, videos, and social media creatives while maintaining visual consistency and brand identity.
• AI Strategy, Ethics, and the Future of Marketing
Bring everything together by building AI-driven marketing workflows while understanding ethical considerations and the strategic role of AI in modern marketing.

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Unterrichtet von

Anton Voroniuk

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Fachgebiete

Business