Welcome to the “Practical AI and prompting for sales professionals” — a unique, hands-on course designed to help you get practically trained on various job-specific AI use cases and technologies across various modalities. You will discover AI-powered tools to enhance your daily tasks, gaining immediate hands-on experience.
- Intensively practice and apply AI-driven Sales-specific use cases—making AI a daily companion in your workflows and daily job routines. - Start to use AI technologies into your daily sales activities with hands-on exercises in interactive playgrounds and sandbox environments, increasing your confidence to experiment, iterate, and optimize AI-driven tools and technologies right in the course. - Master prompting techniques & discover prompting libraries for different Generative AI models to craft high-impact sales pitches, proposals, and product marketing materials—unlocking new ways to engage prospects and close deals faster. - Get inspired by participating in a project to conceptualize a personalized AI use case for your job role. Welcome to the unique “Practical AI and prompting for sales professionals” course.
Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.
- Overview and orientation
Welcome to Sales-specific practical GenAI training course! The primary goal of this course is to arm you with the proficiency and practical skills to effectively harness the power of AI tools in your professional domain and stand out. You’ll discover job-specific AI use cases, gain hands-on exposure to AI powered tools, and learn how AI technologies are being used in daily sales activities. In this module, watch the video for key insights and tips on your training journey.
- AI Use Cases for Sales
This module offers a practical introduction to Generative AI modalities—text, code, image, video, audio, and multimodal generation—explaining how each works and how they can be applied across various industries. Through hands-on exercises and interactive playgrounds, you’ll practice AI-driven sales-specific use cases for each modality, such as generating persuasive emails (text), product visuals (image), explainer videos (video), and more. You'll build the confidence to integrate AI into your daily workflows and drive measurable business impact.
- Effective Prompting for Beginners
This hands-on module trains you how to master prompting skills—the new essential way of interacting with AI tools. You’ll practice effective prompting techniques through practical exercises, learning how to craft clear, targeted instructions and avoid common mistakes. By the end, you’ll be able to guide GenAI tools to deliver accurate, personalized, and valuable results for your daily work.
- Tech Deepdive: Image generation
Practice image generation with AI. Explore how AI tools turn simple text prompts into eye-catching images in seconds, and discover top tips for crafting prompts that get the best results. Through guided examples and hands-on exercises, you’ll learn to generate high-quality images for professional use in sales. By the end of the module, you’ll be able to create compelling visuals using nothing but words.
- Tech Deepdive: Video generation
Practice video creation through AI. Hands-on experience with video creation for improving creative skills. This module offers a deep dive into AI-powered video creation, enabling you to generate professional, avatar-based videos from simple text prompts. You’ll be guided through the entire workflow—from selecting avatars and languages to writing scripts and producing content in multiple formats.
- Design the concept for a sales-specific AI use case
Now that you’ve explored many real-world examples, it’s time to create your own AI use case concept. In this project, you will transform a high-level idea into a structured AI use case concept tailored to a real-world sales challenge. This step is critical: it bridges ideation with implementation. By scoping out the user, the pain point, the AI solution, and its workflow, you will evaluate feasibility and maximize business impact. The result is a well-defined blueprint for a sales-specific AI use case!
- Assessment for Sales-specific practical GenAI training
Evaluate your abilities and obtain your personal certificate. Congratulations on successfully completing the Sales-specific practical GenAI training course! Now it's time to test your knowledge and skills and earn your certificate. Good luck!
