AI Advertising

Übersicht

Explore the world's first AI advertising bootcamp, mastering commercial production, art direction, graphic design, video editing, and marketing strategy alongside industry professionals.

Lehrplan

• Introduction to AI in Advertising
Overview of AI technologies in advertising
Historical context and evolution of AI in the industry
• Commercial Production with AI
Tools and platforms for AI-generated content
Case studies of AI-driven commercials
Ethical considerations in AI commercial production
• Art Direction using AI Tools
AI software for creative design
Hands-on project: Creating a campaign concept
Balancing human creativity with AI capabilities
• Graphic Design with AI Assistance
Introduction to AI-powered graphic design tools
Typography and color theory in AI design
Workshop: Designing a visual identity with AI
• Video Editing and Production
AI-enhanced video editing tools and techniques
Storyboarding and script-writing with AI support
Practical exercise: Producing an AI-assisted video ad
• AI-powered Marketing Strategy
Data analysis and consumer insights using AI
Personalization and targeting strategies
Building an AI-driven marketing campaign
• Industry Insights and Professional Development
Guest lectures from industry professionals
Networking strategies within the AI advertising field
Career paths and opportunities in AI advertising
• Capstone Project
Develop a comprehensive advertising campaign
Incorporate elements from commercial production, art direction, design, and strategy
Presentation and feedback session with industry professionals
• Final Evaluation
Peer review and critique
Self-reflection on learning outcomes and skills acquired

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Fachgebiete

Business