AI in B2B marketing

Übersicht

How people search, compare and buy products and services is changing. Your marketing should change too.

This 5 track program is designed to keep you up-to-date withB2B marketing and AI.Build an efficient, strategic demand engine, sharpen your positioning, and support growth to attract quality leadsUse AI to run effective campaigns, test channels, and gathering insights to increase ROASWrite clear messaging and valuable content that is optimized for the funnel and users painsOptimize for AI visibility, get cited by LLMs and reclaim your organic reachPlan and run focused ABM programs that deliver measurable returnsPractical tactics you can implement immediately.

Lehrplan

• Track 1: B2B Strategy
• Track 2: Go-to-market tactics
• Track 3: Content and email
• Track 4: Organic and AI traffic
• Track 5: Account-based marketing (ABM)

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Fachgebiete

Business