AI for Marketing

Übersicht

Master AI for marketing to plan smarter campaigns, create quality content, and build custom AI agents. Master AI for the Entire Marketing Lifecycle AI is reshaping how marketers plan, create, and execute campaigns.

In this course, you’ll learn how to integrate AI into every stage of your workflow—from research and ideation to creation and optimization. Using tools like Microsoft Copilot, you’ll master a simple communication framework built around goals, context, and limitations, helping you transform complex marketing tasks into automated workflows.

Turn Strategy into Execution Apply AI to real marketing challenges as you create compelling content, prototype on-brand visuals, and analyze performance data with clarity and confidence. Through practical examples and a hands-on media sprint, you’ll discover how to research audiences, test creative variations, and make data-driven decisions that elevate your campaigns.

Build and Scale Custom AI Assistants Go beyond general AI tools by creating your own custom assistants that know your brand and follow your rules. You’ll design and configure assistants with built-in brand knowledge, guidelines, and creative capabilities that scale across teams.

By the end of this course, you’ll be equipped to lead the AI transformation in marketing—working faster, smarter, and more creatively than ever.

Lehrplan

• Augmenting Campaign Planning with AI
Step into the future of marketing where ideas move as fast as your imagination. In this chapter, you’ll see how AI can brainstorm, plan, and analyze alongside you. You’ll learn how to communicate effectively with AI through clear goals, context, and limitations, setting the foundation for faster and more strategic marketing.
• Transforming Campaign Execution with AI
Turn strategy into execution by creating higher-quality content, prototyping on-brand visuals, and analyzing performance with clear narratives. Finish with a paid media sprint leveraging AI to research new audiences, draft creative variations, and analyze your campaign data.
• Supercharging Marketing Workflows with Custom Assistants
Move beyond one-size-fits-all AI tools and build assistants tailored to your workflows. You’ll design and configure custom agents that understand your brand, follow your rules, and produce ready-to-use outputs. By the end, you’ll know how to scale your marketing efforts with AI systems that think and create alongside you.

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Unterrichtet von

Adel Nehme

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Fachgebiete

Business