Marketing

Übersicht

Why Study Marketing?

1. Marketing is Fun.

Explore an exciting course filled with unconventional lectures and fresh perspectives.

Dive into fascinating corporate phenomena, emerging market trends, and innovative marketing mindsets.

2. Essential Skills for the Digital Age.

In our digital world, marketing is crucial.

Learn from pioneers like Elon Musk, who effectively used marketing to revolutionize industries with Tesla's unique approach. That's marketing in action!

3.

Influence and Innovation.

Gain the tools to influence decisions and inspire new thinking. Mastering marketing helps you understand others' perspectives and enhances your communication skills, essential for any career path.

4.

Marketing is Everywhere.

Beyond sales and management, marketing proficiency benefits every profession. From educators to engineers, effective marketing attracts and convinces people of your value.

Learning Objectives

• Understand marketing philosophy and theories.
• Create a customer value-driven strategy.
• Conduct thorough market research and analysis for customer insights.
• Analyze buying psychology and predict behaviors.
• Implement STP Strategy (Segmentation, Targeting, Positioning).
• Develop the 4P marketing mix:

  Price, Place, Product, Promotion.

• Utilize digital tools to maximize customer engagement.

Who Should Learn?

• Business students, especially freshmen and sophomores, to grasp all marketing functionalities.
• Aspiring marketing researchers, advertisers, product managers, and digital marketing experts.
• Anyone interested in market competition and product creation.
• Individuals aiming to enhance communication skills and ethical growth.

Rewards and Gains

• Knowledge:

  Comprehensive framework of Marketing and its theories.

• Ability:

  Techniques for launching and promoting products/services.

• Problem Solving:

  Tackle real marketing challenges with innovative solutions.

• Critical Mindset:

  Analyze and critique complex marketing phenomena.

• Social Responsibility:

  Make sustainable decisions for business and society.

Fachgebiete