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Beginnt 5 June 2026 03:16

Endet 5 June 2026

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Next-Gen Brand Management

Master modern brand management by combining traditional strategy with AI technology, social media marketing, and data-driven tools like Wix, Canva, and ChatGPT for digital success.
Coursera via Coursera

Coursera

2868 Kurse


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Optionales Upgrade verfügbar

Not Specified

Lernen Sie in Ihrem eigenen Tempo

Paid Course

Optionales Upgrade verfügbar

Übersicht

Transform your marketing career with modern brand management skills that combine traditional strategy with cutting-edge AI technology. This comprehensive program prepares you to build, manage, and scale brands in today's digital landscape using the latest tools and techniques.

You'll master brand strategy fundamentals, social media marketing, AI-powered content creation, and data-driven decision making. Learn to use industry-standard platforms like Wix, Canva, Google Analytics, and GenAI tools including ChatGPT to create compelling campaigns that drive engagement and business growth.

Perfect for marketing professionals, brand managers, entrepreneurs, and anyone seeking to enhance their digital marketing skills with AI integration. Build a portfolio of real-world projects including brand kits, social media campaigns, and AI-optimized content strategies that demonstrate your expertise to employers across industries.

Lehrplan

  • Course 1: Brand Management: Strategies for a Strong Brand
  • Course 2: Brand Awareness Using Digital Brand Activation
  • Course 3: Digital Marketing Trends
  • Course 4: GenAI for Digital Marketing Specialists
  • Course 5: Social Listening
  • Course 6: GenAI for Social Media and Influencer Marketing
  • Course 7: Brand Marketing and SEO Tools using Wix
  • Course 8: Build a social media presence for your business using Canva
  • Course 9: Create a Business Marketing Brand Kit Using Canva
  • Course 10: GenAI for Digital Marketing and Ecommerce Analysts

Unterrichtet von

Abby Saey, Anton Voroniuk, Hector Sandoval, João Freitas, Karlis Zars, Khanya Modipa, Monica I. Heredia Rodriguez, Phil Gold, Stacey Shanklin-Langford, Starweaver and Vinita Silaparasetty


Fachgebiete

Business