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Beginnt 4 June 2026 11:53

Endet 4 June 2026

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Search Engine Optimization and Content Strategy

Master SEO and AI-driven content strategies through hands-on training with industry tools like SEMrush and Ahrefs to boost search visibility and drive measurable traffic growth.
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Coursera

2868 Kurse


4 weeks, 10 hours a week

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Übersicht

Transform your digital marketing capabilities with this comprehensive specialization that bridges traditional SEO with AI-powered search optimization. Through nine practical courses, you'll progress from foundational keyword research and content creation to advanced AI-driven content strategies and technical SEO audits.

You'll gain hands-on experience with industry-standard tools like SEMrush, Ahrefs, and Screaming Frog while learning to optimize content for both traditional search engines and emerging AI platforms. By completion, you'll be equipped to drive measurable improvements in search visibility, create AI-optimized content that ranks and converts, and conduct professional-level technical audits that identify and resolve critical SEO issues.

Lehrplan

  • Course 1: Boost Your Brand's SEO Visibility
  • Course 2: Discover Keywords: Forecast Traffic & Costs
  • Course 3: Audit SEO Gaps with SEMrush Reports
  • Course 4: AI Keyword Research & Intent
  • Course 5: AI SEO Content Creation
  • Course 6: Boost SEO: On-Page Elements
  • Course 7: Optimize Content for AI Visibility
  • Course 8: Analyze & Create AI-Driven Content Citations
  • Course 9: Track & Optimize AI Traffic Flow

Unterrichtet von

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Fachgebiete

Business