Digital Marketing in the AI era - Part 1

Übersicht

ABOUT THE COURSE:

This course provides a comprehensive introduction to marketing in the digital and AI-driven era, beginning with core concepts such as segmentation, targeting, positioning, and marketing mix. It then builds into digital marketing fundamentals, covering key channels, customer behavior, and performance metrics.

The course emphasizes practical skills in content, social media, influencer, email marketing, and SEO, while integrating AI tools across each domain. Learners will also explore how artificial intelligence enhances campaign creation, personalization, and analytics.

The course will equip students with both strategic understanding and hands-on capabilities to navigate modern marketing effectively.PREREQUISITES:

Participants are expected to have a basic understanding of marketing principles. A graduate-level educational background in fields such as business, management, commerce, engineering, media, or related disciplines is preferred.INDUSTRY SUPPORT:

Google, Amazon, Meta Platforms, Adobe

Lehrplan

• Introduction to Digital Marketing in the AI Era
Overview of the digital landscape
Introduction to AI in marketing
• Core Marketing Concepts Refresher
Segmentation, Targeting, and Positioning
The Marketing Mix (4Ps)
• Digital Marketing Fundamentals
Key channels: SEO, PPC, social media, email, and content marketing
Understanding customer behavior online
Performance metrics and KPIs
• Content Marketing
Creating engaging content
Content distribution strategies
Measuring content effectiveness
• Social Media Marketing
Key platforms: Facebook, Instagram, Twitter, LinkedIn
Developing a social media strategy
Leveraging AI for social media analytics
• Influencer Marketing
Identifying and partnering with influencers
Measuring influencer impact
AI-driven influencer discovery and analysis
• Email Marketing
Building effective email campaigns
Personalization using AI
Analyzing email marketing performance
• Search Engine Optimization (SEO)
Keyword research and optimization strategies
Technical SEO basics
Using AI tools for SEO
• Integrating AI in Digital Marketing
AI tools for campaign creation
AI-driven personalization strategies
Enhancing analytics with AI
• Case Studies and Industry Insights
Case studies from Google, Amazon, Meta Platforms, Adobe
Expert guest lectures or industry speaker sessions
• Practical Project
Hands-on project applying course concepts
Presentation of digital marketing plan utilizing AI tools
• Conclusion and Future Trends
Emerging technologies in digital marketing
The future of AI in marketing strategies

---

Unterrichtet von

Prof. Prathamesh Vivek Kittur

---

Fachgebiete

Business