Introduction to AI for marketing professionals

סקירה כללית

Welcome to the “Introduction to AI for marketing professionals” — a unique, hands-on course designed to help you build foundational AI and Generative AI literacy. In this course, you’ll discover how Generative AI is transforming the marketing profession, explore key risks and best practices, while experimenting with powerful AI tools in interactive, marketing-focused applications.

By the end of this course, you will be able to:

- Understand the fundamentals of AI and its potential opportunities in marketing - Explore and recognize risks and limitations associated with AI and how to address them - Practice with different AI tools to get hands-on experience - Get started with essential prompting techniques for using different Generative AI models - Discover and try out various marketing-specific use cases and AI technologies, explore the ways to integrate them into daily job routines - Participate in a project to generate a marketing-specific AI use case idea with an interest in programming. - Prepare for the next phase of your AI journey, progressing from foundational to advanced applications Welcome to the unique “Introduction to AI for marketing professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.

סילבוס

• Introduction to AI and GenAI
Gain foundational AI and GenAI literacy with hands-on exercises. This module introduces the fast-changing world of Artificial Intelligence and Generative AI (GenAI), focusing on what these current technologies are, how they operate, and how they are transforming the way we work.
• AI in marketing
This module explores how AI transforms key roles and workflows in marketing. You’ll also gain hands-on exposure to impactful use cases and tools, laying the foundation for creating AI-powered solutions tailored to your daily marketing
• Actively Manage AI Risks
Understand and avoid risks related to AI. During this module you will become aware of the most relevant limitations and risks related to the use of AI. And you will learn how to effectively address the most important risks. The first part covers the main AI-related risk groups like company-specific, social and existential risks. The second part gives practical advice on how to interact with AI solutions to minimize the risk exposure. At the end you will receive access to a summary document.
• Assessment: Introduction to AI for marketing professionals
Congratulations! You're about to complete the final stretch of your course. Before you obtain your certificate, you'll just need to complete the final assessment. Good luck!

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נלמד על ידי

AI Business School

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נושאים

Computer Science