Travel E-commerce

סקירה כללית

The "Travel E-commerce" course focuses on the deep integration of the tourism industry and e-commerce, systematically explaining core content such as online marketing of tourism products, construction of online booking systems, and management of tourism customer relationships. The course content covers cutting-edge areas such as OTA (Online Travel Agency) operation models, the application of big data and AI in tourism recommendation, mobile payment and security, user behavior analysis, and social media marketing.

The course integrates theory and practice, covering both the basic concepts and development trends of tourism e-commerce, and also incorporates real-world projects for practical application, learning how to use e-commerce tools to enhance the competitiveness of tourism products and understand the impact of digital transformation on the tourism industry chain. It aims to cultivate versatile tourism management talents with internet thinking and digital operation capabilities, helping students seize new opportunities for industry development.

סילבוס

• Project 1: Tourism E-commerce Platform Registration and Product Listing
1.Operation and Management of Tourism E-commerce Platforms
2. Listing of Tourism Products
3. Management of order process
4. Set up a promotional activity
• Project 2:Tourism e-commerce platform page optimization and customer maintenance
1.Optimize the platform page
2.Segmentation of user groups
3.Maintain customer relationships
4.Choose a marketing strategy
• Project 3: Tourism E-commerce Product Pricing and Sales Strategy
1. Determine product pricing
2.Tourism Service Sales
3.Tourism Product Design
4.Meeting special needs
• Project 4: Analysis and Practice of Different Models of Tourism E-commerce
1.B2B - Starting from the Air Ticket Industry Chain
2.B2C - What is Meituan up to
3.C2B - The Choice of Custom Tour
4：O2O - The Latest Trend of Double-line Experience
• Project 5: Tourism E-commerce Payment and Data Security Guarantee
1.Analyze payment methods
2.Explore payment application scenarios
3.Protect data security
• Project 6: Expansion of Tourism E-commerce Marketing Channels
1: Optimize search engine marketing
2: Conduct social media marketing
3: Plan high-quality content
4: Implement email marketing
• Project 7: Tourism E-commerce Data Collection and Decision-Making
1: Collect e-commerce data
2: Analyze e-commerce data
• Project 8: Application and Evaluation of Innovative Technology in Tourism E-commerce
1: Apply VR and AI technology
2: Exploring the sharing economy model
3: Plan customized services
4: Evaluate the entrepreneurial roadshow
• final exam

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נלמד על ידי

Jiangxi Modern Polytechnic College

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נושאים

Business