A/B Testing for Business Analysts

via Udacity

Overview

The A/B Testing course equips learners with the essential knowledge needed to craft and interpret A/B tests, facilitating informed business decisions and insights. Participants will delve into:

The core tenets of experimental design
Methodologies for designing and analyzing randomized experiments
Approaches for designing and analyzing matched-pair experiments

This comprehensive course also introduces practical techniques for utilizing Alteryx, a leading data analytics tool, to apply these concepts effectively. This training is a key component of the Business Analyst Nanodegree program offered by Udacity, encompassing vital areas such as Data Analysis, Business Intelligence, and A/B Testing, amongst others.