Advanced Tools for Digital Marketing Analytics

Overview

The Advanced Tools for Digital Marketing Analytics course delves into the latest tools and technologies revolutionizing the field of digital marketing analytics. Learn about marketing automation, scaling strategies, predictive analytics, video and mobile marketing trends, artificial intelligence (AI), natural language processing (NLP), and ethical considerations.

This course will guide you through preparing a portfolio and supporting a career transition to become a digital marketing analyst.

After completing this course, you will be able to:

• Describe marketing automation and software applications that support it.
• Strategically assess scalability options for marketing campaigns.
• Identify the current applications of predictive analytics for digital marketing.
• Use data summarization, experimentation, and analysis as an application for targeting.
• Describe the future of video and mobile marketing and their impact on the digital marketing channel mix.
• Describe how AI and machine learning benefit digital marketing campaigns.
• Define NLP and identify its impact on digital marketing.
• Examine ethical considerations impacting digital marketing and recognize the potential impact of future advances.

University:

Coursera

Categories:

Artificial Intelligence Courses, Career Development Courses, Digital Marketing Courses, Predictive Analytics Courses

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Taught by

Unilever Team

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Subjects