Overview
University:
Provider: Coursera
This specialization delves into the revolutionary influence of AI on marketing by navigating its uses throughout the customer journey. Participants will gain hands-on experience in utilizing AI to aid customer acquisition and retention, generate captivating marketing content with generative AI, and evaluate the effectiveness of AI-driven strategies. Upon finishing the specialization, learners will be proficient in using AI to enhance marketing results and spur growth.
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