AI in Digital Marketing

New York University (NYU) via Coursera

Coursera

17 Courses


Established in 1831, NYU is a prestigious global university in New York City, comprising 17 schools and colleges that offer more than 230 undergraduate, graduate, and professional programs.

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Overview

Course Title: AI in Digital Marketing

Institution: New York University (NYU)

Provided by: Coursera

Course Overview:

AI in Digital Marketing is crafted to arm digital marketers, brand strategists, and business leaders with the crucial AI tools and techniques needed today. Participants will delve into AI's vital role in boosting customer engagement, customizing marketing strategies, and enhancing content creation. This course offers a blend of engaging video lectures, scenario-based discussions, and real-world case studies that bridge the gap between theoretical insights and practical applications.

Throughout the course, learners will tackle ethical considerations, including data privacy and bias, ensuring a comprehensive understanding of AI's impact in the marketing landscape. Upon completing this course, participants will be empowered to leverage the potential of AI in digital marketing, securing a competitive edge and driving strategic innovation in the digital age.

Categories:

  • Artificial Intelligence Courses
  • Generative AI Courses
  • Digital Marketing Courses
  • Predictive Analytics Courses
  • Customer Engagement Courses

Syllabus


Taught by


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united states