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Starts 4 June 2026 12:04

Ends 4 June 2026

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AI-Powered Modern Marketing

Master AI-driven marketing strategies, from content creation to analytics, through 17 specialized modules covering SEO, personalization, automation, and ROI optimization.
Coursera via Coursera

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2868 Courses


4 weeks, 10 hours a week

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Overview

Transform your marketing expertise with cutting-edge AI tools and data-driven strategies in this comprehensive 17-course specialization. You'll learn to leverage generative AI for content creation, SEO optimization, and personalized customer engagement while building advanced analytics capabilities to measure and optimize campaign performance.

Starting with foundational AI applications in social media and content marketing, you'll progress through sophisticated techniques for competitor analysis, A/B testing, lead nurturing, and customer lifetime value optimization. Through hands-on projects, you'll create AI-powered marketing plans, build interactive dashboards, automate email campaigns, and develop data-driven strategies that maximize ROI.

By completion, you'll be equipped to implement end-to-end AI marketing workflows, from initial content generation to advanced performance analytics, positioning you at the forefront of modern marketing innovation.

Syllabus

  • Course 1: Boost Engagement: Optimize AI Content Performance
  • Course 2: Optimize Sales with AI E-commerce Analytics
  • Course 3: Analyze AI to Amplify Brand Success
  • Course 4: Automate AI Lead Nurturing & CLV Analysis
  • Course 5: AI for Brand Visibility
  • Course 6: Optimize Content with AI for SEO
  • Course 7: Generate Personalized Content with AI Prompts
  • Course 8: AI Prompts for SEO Growth
  • Course 9: Generate Visuals for A/B Testing Success
  • Course 10: Analyze and Create Your AI Marketing Plan
  • Course 11: Project Planning: Schedule, Budget, Deliver
  • Course 12: Analyze AI SEO & Conquer Competitors
  • Course 13: Visualize & Optimize Your Marketing Spend
  • Course 14: Match Personas: Craft Engaging AI Content
  • Course 15: Analyze GA4: Fix Your Data
  • Course 16: Analyze & Optimize Your AI Visibility KPIs
  • Course 17: Analyze AI SEO Data for Impact

Taught by

ansrsource instructors


Subjects

Business