Overview
The Building a Generative AI Capabilities course provides you with holistic insights into AI in marketing and the impact of internal and external strategic considerations of AI to support and sustain marketing strategies. Learn how to successfully develop an AI strategy and roadmap for your organization using the AI Marketing Canvas and understand its non-traditional, data-based competitive advantages. Additionally, explore key ethical considerations impacting AI in marketing.
This course is ideal for marketing professionals looking to stay ahead of the competition and develop or refine their AI strategy and roadmap for their marketing organization.
University: [Insert University]
Provider: Coursera
Categories: Generative AI Courses, Change Management Courses
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