Business Metrics for Data-Driven Companies

University of Naples Federico II via Coursera

Overview

Embark on a journey to harness the power of data analytics with the course "Business Metrics for Data-Driven Companies," offered by the University of Naples Federico II and available on Coursera. Dive into the essentials of utilizing data analytics to make companies across the spectrum more competitive and profitable.

Throughout this course, participants will learn to identify the most critical business metrics, setting them apart from ordinary data. The curriculum offers a comprehensive view of the distinct yet crucial roles played by business analysts, business data analysts, and data scientists in different organizational contexts. Moreover, it outlines the specific skills needed to secure and excel in these in-demand positions.

Leveraging a practical checklist, students will evaluate how effectively a company adopts a big data culture, a decisive factor in today's digital economy. The course draws examples from digital giants like Amazon, Uber, and Airbnb, explaining how these companies leverage data analytics to disrupt traditional business models and dominate their industries.

This program is grouped under several key categories, including Business Intelligence Courses, Microsoft Excel, MySQL, and Tableau, making it a perfect match for professionals seeking to enhance their analytical skills and understanding of business metrics.