Business & Technology

Overview

This specialization equips learners with cutting-edge knowledge in artificial intelligence, new tech ventures, digital marketing, and change leadership in a technology-driven marketplace. Through a blend of theoretical insights and practical applications, students will learn to leverage technology for business innovation, develop strategies for digital transformation, and lead organizations through technological disruptions.

Industry-relevant case studies and projects ensure learners are prepared to tackle real-world challenges in the tech sector.

Syllabus

• Introduction to Business & Technology
Overview of Technology-Driven Marketplaces
Key Trends in Business Innovation and Technology
• Artificial Intelligence in Business
Fundamentals of AI and Machine Learning
Applications of AI in Various Industries
Ethical Considerations in AI Deployment
• New Tech Ventures
Identifying Opportunities in Emerging Technologies
Startup Ecosystems and Innovation Clusters
Funding and Scaling New Tech Ventures
• Digital Marketing Strategies
Fundamentals of Digital Marketing
Leveraging Data Analytics for Market Insights
Social Media and Influencer Marketing
• Change Leadership
Principles of Change Management
Leading Teams Through Technological Transformations
Building Resilience in an Age of Disruption
• Digital Transformation Strategies
Frameworks for Digital Transformation
Case Studies of Successful Digital Transformation
Role of Innovation in Business Growth
• Real-World Applications and Case Studies
Industry-Specific AI Implementations
Analyzing Tech-Driven Business Models
Lessons from Failed Technology Initiatives
• Capstone Project
Developing a Strategic Plan for a Tech-Driven Initiative
Presentation of Findings and Solutions to Industry Challenges
• Conclusion and Future Trends
Emerging Technologies Shaping the Future
Preparing for Continuous Change in Technology and Business

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Taught by

John Walden, M. Krishna Erramilli, Nik Rokop and Siva Balasubramanian

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Subjects

Business