How GenAI Works - Marketing Essentials

Overview

Learn how GenAI "thinks," its limits, how it uses tools, and why it sometimes refuses requests—so you can use AI more strategically in marketing.

Syllabus

• Unit 1: How AI "Thinks"
• Unit 2: Reasoning Models vs. Standard Models
• Unit 3: AI Task Matching
• Unit 4: The Knowledge Cut-off Date
• Unit 5: Bridging the Information Gap
• Unit 6: Navigating AI Knowledge Gaps
• Unit 7: Expanding AI Power with External Tools
• Unit 8: How System Prompts Shape Behavior
• Unit 9: Understanding AI Refusals
• Unit 10: AI Guardrails in Action

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Subjects

Computer Science