Overview
Over 80% of bloggers agree that blogging yields results, but crafting high-quality blog content is time-consuming! The average copywriter spends about 4 hours writing a single blog post. For marketing copywriters, AI offers a powerful solution—saving time, enhancing ideation, and improving editing processes. While 65% of bloggers have utilized AI to some extent, few fully leverage its capabilities. This Guided Project was designed to help marketing professionals and copywriters harness the full potential of generative AI in blogging.
In this project, you will use ChatGPT to support each stage of your creative process—from preparing for an interview to transcribing, writing, editing, and producing your final product. This project aims to balance the raw power of AI with the subtlety of human creativity, leveraging the strengths of both. In the span of this 2-hour course, you will learn how to:
- Design effective ChatGPT prompts for blog writing
- Create and evaluate content generated by ChatGPT
- Integrate human creativity and brand voice into ChatGPT-generated content
To achieve this, you’ll simulate the role of a senior marketing copywriter, tasked with showcasing a customer testimonial through a high-quality blog post. This course is perfect for learners seeking to improve their ChatGPT-supported writing skills, save time, and produce high-quality blog posts that deliver results. Any competent writer and casual ChatGPT user should be able to complete the project successfully.
University:
Provider: Coursera
Categories: Marketing Courses, Generative AI Courses, ChatGPT Courses, Blogging Courses, Copywriting Courses, Content Creation Courses
Syllabus
Taught by
Tags
