Capstone for AI-Enhanced Email Marketer

Overview

In this capstone, you will plan, build, and evaluate a complete email marketing campaign from start to finish. Drawing on every skill developed across the program — from audience segmentation and copywriting to automation, analytics, and brand governance — you will produce a portfolio-ready campaign package that mirrors real employer expectations.

This project demonstrates your readiness to manage professional email marketing campaigns independently, applying AI-enhanced tools, data-driven decision-making, and strategic brand thinking to deliver measurable results for a realistic business scenario.

Syllabus

• Capstone Orientation & Problem Definition
You will define the scope, objectives, audience segments, and success criteria for a professional email marketing campaign, building the strategic foundation for the complete Verdant Co. capstone project.
• Campaign Planning & Design
You will create a complete campaign plan for the Verdant Co. launch, mapping segmented email sequences, automation workflows, tool selections, and a task timeline to guide professional execution.
• Build & Iteration
You will draft two segment-specific emails for the Verdant Co. campaign and apply a structured brand alignment check to ensure every element meets professional quality and compliance standards.
• Finalization & Quality Review
You will finalize the complete Verdant Co. Email Campaign Package, produce an executive summary, and present a portfolio-ready artifact that demonstrates program-wide skill mastery.

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Taught by

Professionals from the Industry

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Subjects

Business