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Starts 7 June 2025 13:51

Ends 7 June 2025

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GenAI for Execs & Business Leaders: Integration Strategy

Gain insights into strategic GenAI integration from IBM leaders, covering ROI, data leverage, use cases, model selection, and governance across marketing, HR, IT, and finance functions.
IBM via Coursera

IBM

2019 Courses


3 hours 22 minutes

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Overview

As an executive or business leader in your organization, integrating AI well is likely number one for your strategic priorities. In this short course, hear what IBM leaders think about the essentials when it comes to strategically integrating GenAI at scale cross-functionally and within their domains.

Listen to their advice and gain insights into these key areas for your own business sectors:

- Driving ROI and creating value - Leveraging your data to maintain competitive advantages - Devising appropriate use cases - Model selection - Compliance and governance Additionally, in this short, self-paced course, these leaders share their views on GenAI's potential within their respective business segments. No prior AI background is required.

Join us in helping you get started with practical guidance on AI adoption!

Syllabus

  • Generative AI for Business Leaders
  • In this course, you will hear the perspectives of IBM thought leaders on AI in conjunction with business strategy and its effects on enterprise elements. You will also learn about the impact of genAI in marketing, HR, ITOps, FinOps, and finance. These discussions will provoke your thinking on AI in many areas and across multiple business functions.

Taught by

IBM AI Academy


Subjects

Business