Generative AI in Marketing

Overview

Course Description:

Generative AI is revolutionizing the marketing landscape by automating creative processes, enhancing personalization, and optimizing campaigns at scale. This course provides a deep dive into Generative AI and its applications in marketing, focusing on the core principles, models, and tools that enhance content creation, customer engagement, and campaign optimization.

Learners will explore AI-powered content generation, advanced prompt engineering techniques, and real-world AI integrations to streamline marketing strategies. Through hands-on demonstrations, AI-driven personalization, and ethical considerations, this course equips learners with the skills to effectively leverage AI tools like ChatGPT, DALL·E, MidJourney, and Bard in digital marketing.

Target Audience:

-Marketing Professionals – Looking to integrate AI tools into campaigns and content strategies. -Digital Marketers & Growth Hackers – Exploring AI-driven personalization and automation. -Content Creators & Strategists – Using AI for blogs, social media, and ad copy. -SEO & Performance Marketers – Leveraging AI for keyword research and analytics. -Marketing Analysts & Data Scientists – Enhancing data-driven decision-making with AI insights. -Business Owners & Entrepreneurs – Seeking AI-powered marketing solutions to scale businesses. Module 1:

AI for Content Creation This module introduces learners to the fundamental concepts of Generative AI and its applications in content creation.

It covers key AI technologies, including Natural Language Processing (NLP), Computer Vision, and Generative Adversarial Networks (GANs), explaining their role in automating and enhancing marketing content. Learners will explore the evolution of AI-driven content generation, comparing rule-based automation with modern deep learning models, and understand how these technologies contribute to text generation, image synthesis, and video production.

Additionally, the module examines the latest AI tools, such as ChatGPT, DALL·E, and MidJourney, showcasing their impact on digital marketing. By the end of this module, learners will have a strong foundation in AI-powered content creation, preparing them to implement innovative marketing strategies.

Module 2:

AI-Powered Marketing Execution This module explores the practical applications of Generative AI in executing marketing strategies with precision and efficiency. Learners will delve into AI-driven automation for campaign management, audience segmentation, and performance optimization.

The module covers advanced AI techniques such as predictive analytics, dynamic content personalization, and sentiment analysis to enhance customer engagement and conversion rates. Additionally, learners will examine real-world use cases of AI-powered tools like ChatGPT, Bard, and HubSpot in streamlining ad creation, email marketing, and social media strategies.

By the end of this module, learners will be equipped with the skills to implement AI-driven marketing campaigns that drive measurable business impact.

Syllabus

• AI for Content Creation
This module introduces learners to the fundamental concepts of Generative AI and its applications in content creation. It covers key AI technologies, including Natural Language Processing (NLP), Computer Vision, and Generative Adversarial Networks (GANs), explaining their role in automating and enhancing marketing content. Learners will explore the evolution of AI-driven content generation, comparing rule-based automation with modern deep learning models, and understand how these technologies contribute to text generation, image synthesis, and video production. Additionally, the module examines the latest AI tools, such as ChatGPT, DALL·E, and MidJourney, showcasing their impact on digital marketing. By the end of this module, learners will have a strong foundation in AI-powered content creation, preparing them to implement innovative marketing strategies.
• AI-Powered Marketing Execution
This module explores the practical applications of Generative AI in executing marketing strategies with precision and efficiency. Learners will delve into AI-driven automation for campaign management, audience segmentation, and performance optimization. The module covers advanced AI techniques such as predictive analytics, dynamic content personalization, and sentiment analysis to enhance customer engagement and conversion rates. Additionally, learners will examine real-world use cases of AI-powered tools like ChatGPT, Bard, and HubSpot in streamlining ad creation, email marketing, and social media strategies. By the end of this module, learners will be equipped with the skills to implement AI-driven marketing campaigns that drive measurable business impact.

Taught by

Board Infinity

Subjects

Computer Science