Marketing in the Age of AI

Overview

In an era where artificial intelligence is revolutionizing the business landscape, "Marketing in the Age of AI" offers an immersive and forward-thinking approach to understanding and leveraging AI in marketing strategies. This course is designed for aspiring leaders and marketing professionals eager to harness the power of AI to drive customer engagement, enhance brand value, and achieve competitive advantage.

Syllabus

• Course Intro and Module 1: Introduction to AI & Customer Journey Experience
After introducing you to the course, we look at the big picture of this course, and provide an overview of AI and its use in marketing.
• Ad Targeting
In this module, we discuss one of the most important applications of AI in marketing: personalized ad targeting.
• Recommender Systems
In this module, we discuss another important marketing function powered by AI: recommendation systems.
• Text Analysis & Language Models
In this module, we discuss the use of text analysis, language models, and large language models in marketing.
• Generative AI
In this module, we focus on large language models and generative AI in marketing.
• Branding, Brand Safety, & Regulations
In this module, we discuss consumer privacy, regulations, bias, and risks involved in the use of AI in marketing. You will then complete your final project: an organizational AI roadmap.

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Taught by

Liye Ma

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Subjects

Business