Perplexity AI: A Comprehensive Guide to Generative AI

Overview

Unlock the full potential of Perplexity AI and Generative AI to transform your digital marketing strategy. In this hands-on course, you'll learn how to leverage the latest in AI personalization, content creation, and business process automation to drive better results across every stage of your marketing funnel.

Whether you're focused on content marketing, email marketing, social media marketing, or campaign management, this course gives you the practical tools and AI-powered workflows you need to succeed. You'll master prompt engineering for crafting high-impact AI prompts, automate repetitive marketing tasks, and discover how Perplexity AI outperforms other Generative AI Agents like ChatGPT, Gemini, and DeepSeek in specific use cases.

Inside the course, you’ll:

-Create original, optimized content using AI for blogs, ads, emails, and websites -Use Perplexity AI to run market trend and keyword research for SEO and PPC -Design and automate personalized campaigns using AI personalization tools -Streamline your workflow through automation and reduce time spent on repetitive tasks -Execute full-scale campaign management with minimal manual input -Analyze performance and continuously improve using AI-generated insights -Apply ethical best practices for AI in marketing, ensuring transparency and trust -Build a fully automated mini marketing campaign using Perplexity AI from start to finish This course is perfect for marketers, small business owners, content creators, and digital professionals who want to stay ahead in an AI-driven world. By the end, you'll walk away with job-ready skills in marketing automation, Generative AI, search engine optimization, prompt engineering, and more.

Enroll now!

Syllabus

• Introduction to Perplexity AI for Marketing
Get familiar with Perplexity AI’s features, setup process, and how it compares to other tools. Learn the fundamentals of AI in marketing and how it fits into your workflow.
• Prompt Engineering for Marketing Success
Master the art of writing prompts that generate effective marketing content. Explore how Perplexity can help automate writing tasks like blogs, web copy, and more.
• Automating Campaigns and Customer Engagement
Discover how to build automated marketing campaigns using Perplexity AI. Learn to personalize messaging and streamline social media and email interactions.
• Market Research, SEO, and PPC with AI
Use Perplexity AI to perform competitive analysis, keyword research, and optimize your content and ads for better visibility and performance.
• Ethical AI Use and Strategic Planning
Understand how to use AI responsibly in your daily marketing practices and how to build sustainable, long-term strategies with AI.
• Conclusion
Recap the key takeaways from the course and explore what’s next in the world of generative AI for marketers.

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Taught by

Anton Voroniuk

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Subjects

Computer Science