Supercharge your Social Media Marketing with AI

Overview

In this course, you will learn how to use AI to plan, create, and optimize social media marketing more efficiently and strategically. You will explore how AI supports the creative process by generating content ideas, captions, hashtags, and visuals while maintaining brand voice and authenticity.

You will also learn how to use AI to uncover audience insights, build detailed personas, identify trends, and apply customer language across campaigns. The course covers AI-driven campaign optimization, including performance analysis, A/B testing, and creative refinement.

Throughout, you will develop the skills to interpret AI insights, apply human judgment, and make faster, data-informed decisions to improve social media campaign effectiveness.

Syllabus

• Create Content Faster with AI
This module introduces how AI can act as a creative collaborator in social media marketing, helping you generate ideas, write on-brand copy, and create visuals efficiently. You’ll explore practical tools, prompting techniques, and workflows that balance automation with authentic brand voice.
• Reach the Right Audience with AI
This module explores how AI helps marketers move beyond basic demographics to deeply understand their audiences, uncovering motivations, language, behaviors, and trends. You’ll learn how to use AI-generated insights to create more personal content, identify new audience opportunities, and target more effectively at scale.
• Optimize Campaigns with AI
This module focuses on how AI optimizes social media campaigns by automating testing, improving creative performance, and turning campaign data into clear, actionable insights. You’ll learn how to use AI-powered features in ad platforms to run large-scale tests, identify winning ads, and apply AI-driven recommendations to continuously improve campaign results.
• Make Faster Marketing Decisions with AI
This module explores how AI helps marketers make faster, smarter decisions by providing real-time performance data, alerts, and optimization recommendations. You’ll also clarify your role as the strategist, learning how to work with AI as a decision-support tool while staying in control of goals, accuracy, and brand integrity.

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Taught by

Anke Audenaert

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Subjects

Business