Using AI & ChatGPT for Content: Research & Planning

Overview

Join LAMZ as your instructor to learn how to use AI to build a content strategy that actually connects with your audience. In this course, you'll master how to research, plan, and organize content ideas using ChatGPT.

By the end, you'll be able to define your niche, deeply understand your audience, and create content that solves real problems—all with the help of AI. This course is ideal for content creators, digital entrepreneurs, YouTubers, coaches, and marketers who want to plan smarter and faster.

No AI background is required; if you’ve got basic digital literacy and a goal to grow your content presence, you’re ready. By the end of this course, you’ll be able to:

* Use ChatGPT to research your audience and define a target avatar. * Identify your audience’s core problems and generate content ideas that address them. * Build a content foundation that feels aligned with your goals and your audience’s needs.

Whether you're just starting or trying to scale what you’ve built, this course gives you a blueprint for using AI to create high-impact, high-value content with clarity and confidence.

Syllabus

• Introduction to AI Content Creation
Start your journey into AI-assisted content creation by exploring the course goals and ChatGPT's foundational role. You'll begin using AI to uncover content topics that resonate with your audience.
• Researching Your Audience with AI
This module guides you through audience research using AI. You’ll craft detailed personas and identify key challenges, laying the foundation for focused and effective content.
• Turning Strategy into Engaging Content
With your research complete, you'll learn how to apply storytelling techniques and use AI to develop content ideas that solve real problems for your audience.

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Taught by

Skillshare

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Subjects

Computer Science