Crafting Personalized Content with Gen AI: Create a Campaign

Overview

This Guided Project, Crafting Personalized Content:

Create a Campaign, is perfect for marketers eager to delve into the world of AI. This project-based course teaches you the art of prompt engineering to synthesize data, create chains of prompts for specific content, and effectively utilize AI-generated content in marketing campaigns.

Throughout the course, you'll work with customer survey results, synthesizing the data to create a detailed customer persona.

You will then craft a marketing email and social media post tailored to this persona. This hands-on experience equips you with the skills to navigate future marketing scenarios seamlessly, leveraging AI for optimal results.

To succeed in this project, familiarity with marketing emails, the Google Suite, and access to Chat GPT is essential.

University:

Provider:

Categories:

Generative AI Courses, Prompt Engineering Courses, Email Marketing Courses, Social Media Marketing Courses.

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Taught by

Megan Nixon

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Subjects