Demand Analytics

King's College London via Coursera

Overview

Embark on a journey to master Demand Analytics, a vital expertise in supply chain management and marketing, with our comprehensive course offered by King's College London on Coursera. Immerse yourself in the compelling real-world scenario of AK, a premier cookware manufacturer in North America, and discover how data analytics can enhance demand planning and forecasting. This course is meticulously designed for individuals eager to:

Enhance forecasting accuracy by developing and validating robust demand prediction models.
Effectively stimulate and influence demand by pinpointing crucial demand drivers--including time, seasonality, price, and environmental factors--and assessing their impact.

Learn from AK's experience, where an unexpected price change during the peak season led to an overwhelming surge in demand, creating significant backorders, customer dissatisfaction, and increased costs from overtime production and expedited shipping. Understanding and predicting demand accurately is crucial for boosting revenue and minimizing expenses. This course will equip you with the skills to identify demand influencers and quantify their effects, enabling you to better manage and stimulate demand.

Categories: Data Analysis Courses, Marketing Courses, Business Intelligence Courses.