Digital Advertising Operations

University of Reading via FutureLearn Program

Overview

Dive into the dynamic world of Digital Advertising Operations and master the skills necessary to thrive in an ever-evolving digital landscape. This course, offered by the University of Reading in collaboration with FutureLearn, is your pathway to understanding the sophisticated digital technologies and advertising products essential for monetizing online content and audiences. With a focus on the seller's perspective—including publishers, media owners, and ad networks—this microcredential unveils how to maximize revenue and value from your content and advertising opportunities.

Engage with the essentials of digital advertising, exploring operational requirements and gaining the skills needed to succeed. Learn about the various ad technology platforms, crucial metrics, and insights that drive success in selling digital advertising spaces. This course will guide you through strategies to attract new audiences, personalize recommendations, and utilize core metrics such as impressions, clicks, and conversions to measure your success.

Gain expertise in publisher ad-serving, campaign management, and the myriad of options available to publishers and media owners. Enhance your skills in working with Supply-Side Platforms (SSPs), ad exchanges, data integrations, quality assurance, and programmatic deal types. Additionally, discover how to manage inventory forecasting, Input/Output (IO) approvals, campaign setup, targeting, and make recommendations for campaign optimization.

Delve deeper into campaign launch, management, and uncover post-campaign best practices. This comprehensive approach ensures you gain knowledge and skills in post-campaign reporting and the ongoing product improvement processes, setting you apart in the digital advertising realm.

Understanding digital advertising operations not only opens up expansive career opportunities within the ad tech industry—a sector witnessing a significant rise in job vacancies—but also equips you with the knowledge to strategize and deliver competitive advantages in the advertising field. Through critical assessments, including the analysis of example campaigns and self-recorded video presentations, you’ll demonstrate your competence in monetizing digital audiences effectively.

This microcredential is categorized under Advertising Courses, reflecting its core focus and the valuable skills participants will acquire. Embark on this journey to boost your expertise in digital advertising operations, leveraging in-demand, industry-specific tools and platforms for career advancement.