Digital Marketing Tools: Machine Learning and AI
Coursera
15 Courses
Established in 1831, NYU is a prestigious global university in New York City, comprising 17 schools and colleges that offer more than 230 undergraduate, graduate, and professional programs.
Overview
Join the NYU course on Coursera and discover the impact of machine learning and AI on digital marketing. This dynamic course offers businesses the skills to automate decision-making and predict customer behavior using advanced tools.
Explore powerful techniques to optimize marketing efforts in real-time and gain insights into machine learning methods, neural networks, and big data applications. The curriculum is structured into two comprehensive modules.
The first module, Machine Learning, delves into the methods, performance evaluation, and configuration of machine learning techniques. The second module, Big Data and Artificial Intelligence, includes Big Data AI, Hadoop & Deep Learning, and Neural Networks.
By the end of this course, you will be adept at describing the paradigm shift in machine learning and understanding the wide applications of big data to neural networks. Learn to effectively evaluate machine learning algorithms to drive growth and innovation in digital marketing.
This course is categorized under Artificial Intelligence, Machine Learning, Big Data, Deep Learning, Neural Networks, Digital Marketing, Predictive Analytics, Hadoop, Marketing Analytics, and Customer Segmentation Courses.
