Effective Sales – An Overview

University of California, Berkeley via Coursera

Overview

Welcome to the Strategic Sales Management specialization offered by the University of California, Berkeley on Coursera. This course is designed for professionals looking to sharpen their sales planning and management skills. It offers a blend of conceptual knowledge and practical insights to help align sales planning with your company's strategic goals.

Throughout this specialization, you'll explore various phases of sales planning and how they connect with overall company strategy. Key topics include understanding aggregate revenue targets, company earnings, and expected cash flows. We provide comprehensive models and frameworks to facilitate your planning process in accordance with these strategic considerations.

This course is aimed at those with some experience in sales, particularly those who have recently moved into management roles or aspire to do so. It's also highly relevant for professionals seeking to enhance their sales expertise across a myriad of sectors including agriculture, petrochemical, automotive, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting, among others.

A general understanding of business concepts, models, and tools is recommended. The specialization is inclusive, welcoming professionals from various academic backgrounds such as business administration, engineering, economics, accounting, and social sciences. Given the broad application of sales across sectors, we encourage learners from diverse fields to enroll.

By the end of this specialization, you will have gained valuable insights into sales planning and management, equipped with a robust set of tools and techniques to develop a structured sales plan. Join us to elevate your sales competencies and propel your career to the next level.

Categories: Sales Courses