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Starts 3 June 2025 15:04
Ends 3 June 2025
Foundations of Digital Marketing
University of Maryland, College Park
8 Courses
The University of Maryland, College Park is a public research university renowned for its diverse student community and prestigious academic programs. With more than 200 degree courses, exclusive internships, and progressive research opportunities, UMD provides a top-tier educational experience.
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Overview
Embark on a transformative journey with the Foundations of Digital Marketing Specialization, designed to equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. This comprehensive program covers key topics such as Fundamentals of Digital Marketing, where you will learn the core principles and strategies; Digital Marketing Analytics, focusing on data-driven decision-making; Digital Marketing Tools:
ML and AI, exploring cutting-edge technologies for enhanced marketing efforts; and Online Advertising & Social Media, mastering the art of engaging audiences across various platforms.
By completing this specialization, you'll be well-prepared to navigate and thrive in the dynamic world of digital marketing.
Syllabus
- Introduction to Digital Marketing
- Fundamentals of Digital Marketing
- Digital Marketing Analytics
- Digital Marketing Tools: ML and AI
- Online Advertising
- Social Media Marketing
- Integrated Digital Marketing Strategies
- Conclusion and Future Trends
- Capstone Project
Taught by
Lauren Rhue, Liye Ma, Michael Trusov and Pallassana K Kannan
Subjects
Business