Fundamentos de Inteligência Artifical em Marketing

Overview

Welcome to the "Fundamentals of Artificial Intelligence in Marketing" course. This transformative course is crucial as companies reassess their strategies to meet their customers' needs and how customers engage with their services and offerings through mobile devices, the internet of things, or other devices.

In this course, you will learn about the digital transformation in marketing, exploring the evolution of the field up to the present day.

By the end of this course, you will be able to implement key concepts such as digital transformation, brand culture, customer experience, marketing strategies, and how to foster a culture of innovation with a focus on marketing.

The course consists of four modules, each delivered over a week of learning. Each module includes videos, readings, and quizzes to test your learning progress.

At the end of each module, there is a knowledge assessment. We are thrilled to have you in this course and hope you gain a wealth of knowledge from the concepts presented here.

Happy learning!

University:

University of California, Berkeley.

Provider:

Coursera. Categories:

Artificial Intelligence Courses, Machine Learning Courses, Marketing Courses.

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Taught by

Anderson França

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Subjects