Overview
The GenAI Academy presents an enriching course tailored for Digital Marketing Specialists, focusing on the transformative power of Generative Artificial Intelligence (GenAI) in marketing strategies. This program equips you with the foundational knowledge and practical skills to creatively and effectively integrate GenAI into your projects.
This course is specifically designed for:
- Team leaders and managers aiming to boost team productivity and creativity with GenAI.
- Digital marketing specialists looking to enhance content creation and campaign management.
- Career transitioners seeking to specialize in digital marketing and maintain competitiveness by mastering GenAI technologies.
No prior AI expertise is required; however, familiarity with popular social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), strong communication and data analysis skills, and proficiency in content creation will enhance your learning experience. Embracing creativity and having a solid understanding of fundamental marketing concepts are also beneficial.
After successfully completing the curriculum, students of any proficiency level will be well-prepared to integrate GenAI into their marketing strategies, leading to increased efficiency, productivity, and positive outcomes in their digital marketing endeavors.
University: Coursera
Provider: Coursera
Categories: Digital Marketing, Artificial Intelligence, Marketing Strategies, Professional Development
Syllabus
Taught by
Tags
