Overview
Welcome to the course, "GenAI for Lead Scoring and Identification," where you will explore the transformative power of advanced AI technologies in streamlining lead evaluation processes. Through practical, hands-on projects, you’ll acquire skills to develop custom AI solutions that automate lead scoring, segmentation, and identification.
This course is designed for marketing and sales professionals at the beginner level seeking to refine their lead evaluation workflows with AI-powered solutions. Whether you're a Marketing Manager, Sales Representative, or Business Development Specialist, the course provides you with practical knowledge and tools to prioritize high-value leads effectively, optimizing time and resources.
You’ll gain proficiency in prompt engineering and learn to create custom AI tools using renowned platforms such as OpenAI GPT and Google Gemini. Importantly, this course allows you to incorporate best practices and ethical considerations into your workflow, positioning you as an innovator in your field.
Requirements for this course include basic computer proficiency, with a familiarity with tools such as MS Office, Google Drive, Google Sheets, Email, and ChatGPT. No prior experience with AI tools or programming is required, making this course accessible to anyone eager to explore AI in lead evaluation.
Through this course, you will be empowered to implement AI-driven solutions in your lead evaluation processes. You will develop the capacity to automate and enhance lead scoring and segmentation tasks using Generative AI, ensuring increased accuracy and efficiency.
Join this course offered by Coursera and place yourself at the forefront of marketing and sales innovation. Expand your skills and improve your professional standing with the "GenAI for Lead Scoring and Identification."
- University:
- Provider: Coursera
- Categories: Generative AI Courses, Prompt Engineering Courses, Marketing Automation Courses
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