Overview
Embark on a transformative journey into the world of generative AI and its revolutionary impact on marketing with our course, "GenAI for Marketing: Ethics and Trends". As a forward-thinking marketer or AI enthusiast, discover how to leverage the power of AI responsibly while creating innovative, ethically sound strategies.
This course is ideal for marketing professionals, digital marketers, content creators, marketing managers, CMOs, marketing strategists, business owners, and entrepreneurs. Whether you are an experienced marketer or new to AI, you'll gain valuable insights to elevate your marketing efforts.
Participants are expected to have a basic understanding of marketing principles and digital marketing, along with familiarity with AI concepts—no coding required. You will need a computer with an internet connection and an open mind, ready to explore how new technologies intersect with ethical considerations.
By the end of this course, you will be capable of developing and implementing AI-driven marketing strategies that are ethically sound. Learn to identify ethical implications, apply ethical frameworks, design AI-powered campaigns with integrity, and assess potential risks, ensuring your marketing initiatives are both innovative and responsible.
Course offered by Coursera, categorized under Artificial Intelligence Courses, Marketing Courses, Generative AI Courses, Digital Marketing Courses, Content Marketing Courses, Data Privacy Courses, Marketing Analytics Courses, and Business Ethics Courses.
Syllabus
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