Overview
GenAI for Marketing Teams is an immersive one-hour course designed to revolutionize how marketing teams execute tasks. With a primary focus on collaborative tools and strategies, this course empowers marketing teams to enhance cross-functional integration, teamwork, and overall collaboration.
This course is expertly tailored for marketing managers, team leads, project coordinators, creative directors, and training and development specialists within marketing departments. The aim is to enhance their skills in utilizing GenAI to foster collaborative innovation and improve team efficiency.
Participants are expected to have a fundamental understanding of marketing principles and strategies, coupled with an eagerness to learn and adapt to new technologies. Familiarity with basic marketing concepts and a willingness to explore GenAI tools will help maximize the benefits of this course.
By the end of this course, participants will have a clear and holistic understanding of strategically implementing GenAI across the marketing function to achieve organizational objectives.
University: Coursera
Syllabus
Taught by
Tags
