GenAI for Personalized Marketing at Scale

via Coursera

Coursera

1574 Courses


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Overview

Join the comprehensive course on "GenAI for Personalized Marketing at Scale" to elevate your marketing strategies using advanced Generative AI technologies. Learn how to create customized content tailored for various customer segments across multiple platforms, including social media and websites.

This course suits marketing professionals, digital marketers, data analysts, business owners, entrepreneurs, and AI enthusiasts. Develop essential skills for personalizing marketing campaigns and integrating data effectively. Previous knowledge in marketing fundamentals, branding, and data analytics is recommended for maximizing the course benefits.

Interactive exercises and practical examples provide a learner-centric approach. Become proficient in GenAI concepts and audience segmentation, enhancing your ability to stand out in competitive markets. By course completion, you'll effectively apply AI techniques in personalized marketing, optimize campaigns, and analyze impactful case studies.

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