Generative AI for Growth Marketing

Overview

Step into the future of marketing with the power of Artificial Intelligence. In this beginner-friendly specialization, you'll learn how to use cutting-edge AI tools to grow your business, engage customers, and streamline your marketing efforts.

You'll start by building a solid foundation in Generative AI, exploring how tools like ChatGPT, DALL·E, and large language models are transforming the marketing landscape. Then, you'll apply AI to create a full growth marketing strategy, using data, automation, and personalization across every stage of the customer journey.

In the final course, you'll get hands-on with popular tools to generate content, automate workflows, and optimize campaigns with real-time insights. By the end of this program, you'll have built a complete AI-powered marketing campaign, with assets and dashboards ready to showcase in your professional portfolio.

Whether you're a marketer, entrepreneur, or business professional, this specialization will give you the confidence and skills to lead data-driven and AI-enhanced marketing initiatives in today's fast-paced digital world. Learn how to get ahead in growth marketing with GenAI skills and enroll today!

Syllabus

• Introduction to Generative AI
Overview of AI and its impact on marketing
Understanding Generative AI: Concepts and capabilities
Key tools: ChatGPT, DALL·E, and large language models
Ethical considerations and challenges in AI marketing
• Foundations of Growth Marketing
Principles of growth marketing
Customer journey mapping and touchpoints
Role of data in driving marketing strategies
• Generative AI Techniques for Marketing
Text generation with ChatGPT
Visual content creation using DALL·E
Personalization and recommendation systems
• AI-Powered Marketing Strategy
Creating a data-driven marketing plan
Automation in marketing: Tools and techniques
Personalization at scale using AI
• Implementing AI in Marketing Campaigns
Real-world applications and case studies
Content generation and curation with AI tools
Building AI-enhanced email marketing and social media campaigns
• Performance Optimization and Analytics
Real-time insights and dashboard creation
A/B testing and iterative improvement
Key metrics for measuring AI-powered campaign success
• Hands-On Projects and Portfolio Development
Developing an AI-powered marketing campaign
Creating marketing assets using generative AI tools
Assembling a professional portfolio: Case studies and outcomes
• Future Trends and Continued Learning
Emerging trends in AI and marketing
Resources for continuous learning and skill enhancement
Career pathways and professional growth with GenAI skills

Taught by

Antonio Cangiano, Rav Ahuja, Starweaver Instructor Team and Thalita Milan

Subjects

Computer Science