Generative AI for Growth Marketing

Overview

Step into the future of marketing with the power of Artificial Intelligence. In this beginner-friendly specialization, you'll learn how to use cutting-edge AI tools to grow your business, engage customers, and streamline your marketing efforts.

You'll start by building a solid foundation in Generative AI, exploring how tools like ChatGPT, DALL·E, and large language models are transforming the marketing landscape. Then, you'll apply AI to create a full growth marketing strategy, using data, automation, and personalization across every stage of the customer journey.

In the final course, you'll get hands-on with popular tools to generate content, automate workflows, and optimize campaigns with real-time insights. By the end of this program, you'll have built a complete AI-powered marketing campaign, with assets and dashboards ready to showcase in your professional portfolio.

Whether you're a marketer, entrepreneur, or business professional, this specialization will give you the confidence and skills to lead data-driven and AI-enhanced marketing initiatives in today's fast-paced digital world. Learn how to get ahead in growth marketing with GenAI skills and enroll today!

Syllabus

• Introduction to Generative AI
Overview of AI and its impact on marketing
Understanding Generative AI: Concepts and capabilities
Key tools: ChatGPT, DALL·E, and large language models
Ethical considerations and challenges in AI marketing
• Foundations of Growth Marketing
Principles of growth marketing
Customer journey mapping and touchpoints
Role of data in driving marketing strategies
• Generative AI Techniques for Marketing
Text generation with ChatGPT
Visual content creation using DALL·E
Personalization and recommendation systems
• AI-Powered Marketing Strategy
Creating a data-driven marketing plan
Automation in marketing: Tools and techniques
Personalization at scale using AI
• Implementing AI in Marketing Campaigns
Real-world applications and case studies
Content generation and curation with AI tools
Building AI-enhanced email marketing and social media campaigns
• Performance Optimization and Analytics
Real-time insights and dashboard creation
A/B testing and iterative improvement
Key metrics for measuring AI-powered campaign success
• Hands-On Projects and Portfolio Development
Developing an AI-powered marketing campaign
Creating marketing assets using generative AI tools
Assembling a professional portfolio: Case studies and outcomes
• Future Trends and Continued Learning
Emerging trends in AI and marketing
Resources for continuous learning and skill enhancement
Career pathways and professional growth with GenAI skills

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Taught by

Antonio Cangiano, Rav Ahuja, Starweaver Instructor Team and Thalita Milan

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Subjects

Computer Science