Generative AI in Marketing

Overview

Marketing is an important application of Generative AI for creating personalized and targeted marketing campaigns that help you stay ahead of the competition. In today's landscape, customers expect more personalized and engaging experiences from brands.

This specialization introduces the core building blocks of Generative AI and explores how generative AI frameworks, applications, and considerations are essential for developing and sustaining effective AI marketing solutions.

Ideal for marketing professionals, this course provides foundational knowledge of Generative AI principles and how to use these technologies to boost productivity in marketing services within your organization.

University:

Provider:

Coursera

Categories:

Marketing Courses, Generative AI Courses

Subjects