IIM Kozhikode Marketing Strategy

Overview

Enhance your strategic marketing expertise by joining the "IIM Kozhikode Marketing Strategy" program. This course is designed to equip you with the agility to navigate marketing processes that enhance cross-functional teamwork and contribute to the growth of your organization.

Delve into cutting-edge, data-driven segmentation methods to craft strategies that resonate with the dynamic needs of consumers.

Gain proficiency in employing machine learning and artificial intelligence (AI) technologies to curate personalized experiences that captivate and convert your audience. As the landscape of modern marketing evolves to address the intricate demands of consumers worldwide, this certification program enables you to master comprehensive skills in data analytics, analysis, and automation.

Position yourself for success in strategic marketing roles and advance your career with our program, offered in partnership with Coursera. Dive into an array of courses including Artificial Intelligence, Machine Learning, Marketing, and Market Research to shape the future of marketing.

Subjects