Introduction to Generative AI Marketing

Overview

Discover the transformative power of generative AI in marketing with our specialized course designed for marketing professionals and business leaders. This course offers a comprehensive introduction to generative AI, showcasing how it is revolutionizing the creation and personalization of marketing campaigns.

Over a concise 3-hour session, you will master the following learning outcomes:

• Evaluate generative AI's capabilities to uncover strategic marketing opportunities.
• Utilize basic AI tools for crafting compelling marketing content and tailoring personalized strategies.
• Assess the impact of generative AI on existing marketing workflows to enhance productivity and innovation.

Our unique course provides a beginner-friendly approach featuring practical examples and hands-on experience with leading AI tools.

It's an ideal way to grasp not only the theoretical aspects of AI but also practical implementation strategies within daily marketing operations.

Join us to unlock the potential of AI in marketing and stay ahead in the ever-evolving digital landscape.

Provider:

Coursera

Categories:

Artificial Intelligence Courses, Marketing Courses, Generative AI Courses, Digital Marketing Courses, Content Creation Courses, Customer Segmentation Courses, Campaign Optimization Courses, Marketing Automation Courses

Subjects