Introduction to Market Research

Overview

Delve into the core of market analysis with our "Introduction to Market Research" course, available on Coursera. Designed to lay a solid foundation, this course unravels the intricate essentials and overarching nature of market research, guiding participants through the critical research process and highlighting the significance of crafting a meticulous research proposal.

Participants will gain a concentrated focus on problem formulation and solving strategies, alongside learning how to develop coherent research questions and objectives. The program culminates with an insightful discussion on the ethical considerations in market research.

Upon successful completion, learners will be equipped to:

• Comprehend the fundamental aspects of market research.
• Engage in reflective thinking about the research process.
• Effectively formulate research questions and objectives.
• Construct a well-founded research proposal.
• Understand and apply ethics in market research.

This course is ideally suited for market research analysts, social media strategists, marketing managers, product managers, and market researchers seeking to enhance their competency in market analysis.

Join us on Coursera and navigate through the realms of Data Analysis, Qualitative Research, Quantitative Research, and Market Research with this comprehensive course.

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Taught by

Athanasia Lampraki and Evangelia Katsikea

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Subjects