Generative AI for Marketing with Microsoft 365 Copilot Professional Certificate

Overview

Harness the power of generative AI to revolutionize your marketing strategy and stay ahead. In this learning path, you’ll master the art of generative AI prompt writing and leverage Microsoft 365 Copilot to create compelling presentations, analyze data efficiently, and supercharge your marketing campaigns.

Tune in, pass the exam, and earn your certificate.Create AI-powered marketing campaigns.Analyze marketing data with Excel and Copilot.Develop compelling presentations with AI.

Syllabus

• Introduction to Generative AI
Overview of Generative AI
Applications of Generative AI in Marketing
Understanding Microsoft 365 Copilot
• Mastering Generative AI Prompt Writing
Basics of Prompt Engineering
Techniques for Effective AI Prompt Writing
Case Studies and Examples
• Creating AI-Powered Marketing Campaigns
Setting Objectives and Goals for AI Campaigns
Generating Content Ideas with AI
Personalizing Campaigns Through AI Insights
• Analyzing Marketing Data with Excel and Copilot
Data Analysis Fundamentals
Using Excel for Marketing Data Analysis
Enhancing Data Analysis with Copilot
• Developing Compelling Presentations with AI
Design Elements of Effective Presentations
Incorporating AI-Generated Content
Using Copilot to Enhance Presentation Delivery
• Best Practices for AI-Driven Marketing Strategies
Ethical Considerations in AI Marketing
Measuring Success of AI Campaigns
Continuous Learning and Adaptation in AI Marketing
• Exam Preparation and Certification
Review and Study Tips
Practice Exams and Resources
Certification Process and Requirements
• Course Conclusion and Future Trends in AI Marketing
Summary of Key Learnings
Emerging Trends in Generative AI for Marketing
Next Steps in Professional Development

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Taught by

Martin Waxman, MCM, APR, Jim Sterne, Nicholas Brazzi, Garrick Chow, Julie Terberg and George Mount

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Subjects

Computer Science