Overview
This course equips you with the skills to transform complex data into strategic marketing insights. You'll learn data collection, analysis, and predictive modeling to forecast market trends and customer behavior. Gain expertise in crafting visual dashboards to compellingly present your findings.
Designed for a diverse audience, including Marketing Analysts, Digital Marketing Managers, Social Media Managers, Data Scientists, and Business Directors, this program combines practical application with real-world examples. Enhance your skillset in marketing analytics, data-driven decision-making, and predictive modeling to drive business success.
Ideal candidates should have a beginner level understanding of marketing analytics, digital marketing concepts, and basic data analytics principles. Familiarity with data visualization tools will enhance course comprehension.
Upon completion, you'll be able to identify key components of marketing analytics, create predictive models, and effectively communicate data-driven insights. Empower your marketing strategies with actionable insights and optimize decision-making with efficient dashboards.
University:
Provider: Coursera
Categories: Predictive Analytics Courses, Data Visualization Courses, Data Collection Courses, Marketing Analytics Courses
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