Marketing analytics: Know your customers

Macquarie University via Coursera

Overview

Unlock the secrets of truly effective marketing with Macquarie University's "Marketing Analytics: Know Your Customers" course, now available on Coursera. Dive deep into the heart of marketing analytics, an indispensable tool in aligning your organization’s strategy around the customer. Engage with a robust curriculum filled with video lectures, quizzes, discussion prompts, industry interviews, and written assessments designed to enhance your understanding of what and how to measure to optimize customer value.

As technology evolves, so does the complexity of understanding customer interactions across numerous touchpoints. This course offers a comprehensive look into both traditional and digital marketing metrics, their significance, and how to consolidate this information to form a unified customer perspective. Learn to leverage behaviour and predictive analytics to craft marketing strategies that deliver the perfect product through the ideal channel at just the right moment. Whether you're interested in Marketing Courses, Business Intelligence, or Digital Marketing, this offering from Macquarie University via Coursera covers it all.