Overview
Master digital marketing strategy, explore AI tools, and apply insights from global case studies to drive business success.
Syllabus
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- Introduction to Digital Marketing
-- Overview of Digital Marketing Evolution
-- Key Differences Between Traditional and Digital Marketing
- Understanding Digital Marketing Platforms
-- Social Media Marketing
-- Search Engine Optimization (SEO)
-- Email Marketing
-- Influencer Marketing
-- Content Marketing
- Data-Driven Marketing Strategies
-- Importance of Data in Marketing
-- Tools for Data Collection and Analysis
-- Understanding Consumer Behavior Through Data
-- Personalization and Targeting
- Digital Advertising
-- Pay-Per-Click (PPC) Advertising
-- Display Advertising
-- Programmatic Advertising
- Consumer Engagement in the Digital Age
-- Building Brand Awareness Online
-- Enhancing Customer Relationships Through Digital Channels
-- User-Generated Content and Community Building
- Digital Marketing Metrics and Analytics
-- Key Performance Indicators (KPIs) for Digital Marketing
-- Analyzing Customer Journeys
-- A/B Testing and Optimization
- Legal and Ethical Considerations in Digital Marketing
-- Data Privacy and Protection (GDPR and Others)
-- Ethical Use of Consumer Data
- Trends and Innovations in Digital Marketing
-- The Rise of Artificial Intelligence in Marketing
-- Integration of Augmented and Virtual Reality
-- Voice Search and Smart Devices
- Developing a Digital Marketing Strategy
-- Setting Goals and Objectives
-- Crafting a Marketing Plan
-- Measuring Success and Iteration
- Case Studies and Practical Applications
-- Analysis of Successful Digital Campaigns
-- Group Project: Develop a Comprehensive Digital Marketing Plan
- Course Summary and Future Outlook
-- Recap of Key Learnings
-- Future Trends to Watch
-- Career Opportunities in Digital Marketing
Taught by
Tags
On-Demand
